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Online Shopping In China 2012
The spiraling costs of doing business, structural inefficiencies and growing competition in the China consumer market means that online shopping now offers a genuine and more effective alternative to either enter or to develop sales in the Chinese consumer market.

In contrast to the struggling traditional consumer retail sector, online shopping by consumers grew by 66% in 2011. There are now over 195 million Chinese consumers shopping online, this is the equivalent of the population of...

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