Free Holdings

Free Holdings

The Free Holdings group is home to a selection of 10 premium brands spanning across the luxury, lifestyle, media, digital and charitable sectors. One of these brands, Loyalty, is an umbrella to 20 subsidiary loyalty programmes / platforms each offering thousands of unique privileges to a worldwide network of high net-worth clientèle.

David Johnstone, CEO of Free Holdings, formed the group with Lord Stanley Fink in 2004. Within Free Holdings, the unique collaboration of premium brands are able to interact and support each other, staying true to the founder's philosophy that unity is strength.

Today the Free Holdings group continues to grow and develop, reflecting the exciting and dynamic nature of all the brands within it.

Press Releases

A holding company that is a unique combination of lifestyle, luxury, loyalty and philanthropy ;...
View Download Send Released: 9th Mar 2015

Media Library

Links of Interest

General Enquiries

Contact: Lucy Self

Phone: +44 (0)20 3301 9064



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