Mikimoto Designs Pendant for Japan Relief Effort

Published: 7th Jul 2011 Source: Website View Full Article

NEW YORK, July 7, 2011 /PRNewswire/ -- As Japan's premier luxury jewelry brand, Mikimoto is dedicated to supporting the ongoing relief efforts from the earthquake and tsunami that devastated the country on March 11, 2011. In honor of their commitment to this cause, Mikimoto (America) proudly introduces a new pendant to aid the rebuilding efforts in Japan.

Featuring the Akoya pearl, the iconic Japanese gem, and inspired by the Japanese flag, the pendant features a 7.5mm Akoya cultured pearl along with a disc of red enamel set in sterling silver. Not only does the pendant assist a worthy cause, but its asymmetric design and striking simplicity create a fashion look that can be worn every day. The pendant retails for $290, and all net proceeds will be donated to the Japanese Red Cross to benefit this important cause.

"As a company deeply rooted in Japan, Mikimoto bears a special responsibility to aid in the relief efforts. This pendant gives us an opportunity to keep attention on an important cause that will need our assistance for a long time," remarked Mitsuhiro Mitsui, President & CEO of Mikimoto (America) Co., Ltd. "We are proud to donate net proceeds from these necklaces to help those in need."

The pendant is available for purchase at Mikimoto retail stores in New York, Beverly Hills, South Coast Plaza and Las Vegas, as well as www.mikimotoamerica.com.

Mikimoto (America) Co., Ltd. is the American subsidiary of K. Mikimoto & Co., Ltd., the world-renowned Japanese company. In 1893, company founder Kokichi Mikimoto was the first person to develop a technique for the cultivation of pearls and the business remains the world leader in high-quality cultured pearls. For more information and store locations please visit www.mikimotoamerica.com.

SOURCE Mikimoto

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Contact: Emma Clarke

Phone: +44 020 7399 9865

Fax: +44 07815 065 063

Email: emma.clarke@mikimoto.co.uk


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